Saturday, January 10, 2009

More than 100K customers

During the last days of 2008, PTCL hit its 100K broadband customers target; the growth in Pakistan for the last two years has been outstanding especially after the launch of broadband by PTCL that has made the service affordable for every household. The growth in internet based industry has overwhelmed and attracted a lot of public towards this rather growing trend in the country. Free dialup in the country is another encouraging sign of providing a feeler of the internet experience to the ones that lacked initiative and also as a back up to the broadband and DSL connectivity. It has helped gain the confidence of being connected always. The general view of common household has also changed from being unethical to being more productive and informative. Books and newspapers are replaced by online services, blogs and informative sites. PTCL is looking forward to cross more than double of this figure by the end of June this year.
Several new features are being added and upgraded regularly, although the services currently offered do not qualify for the high standards a customer normally digs into, perhaps they can be rated as a beginning of a new concept for the public that never had such facilities in the past. With low ARPU and high investment service the change is rather faster than anticipated and much is on its way to surface the industry in the coming days

No comments: